Message 74/144
Date: 16-May-02 @ 07:19 PM -
RE: high end
(from Livesound)
ATI Group to Build on TAG RelationshipWith the turbo-charged pace of professional audio today, it's rare for a manufacturer to take time out to spotlight the contributions of a sales and marketing partner. But recently, the ATI Group did just that, acknowledging Transamerica Audio Group (TAG) as a key contributor in its success over the last decade.
Working together on a wide array of successful sales and marketing initiatives, the ATI Group and Transamerica Audio Group have amassed an enviable string of success stories since linking up almost five years ago. As national distributor for the ATI Group, TAG was instrumental in bringing the venerable line of rack-mounted products back to the forefront of the recording industry.
Over the years, the combination of ATI's visionary design and TAG's focused approach to sales has truly put both organizations on the map. Today, as ATI consolidates its sales and marketing efforts in-house, and TAG redirects its focus on an expanding client base and rep network, the two companies are proud of the work they've accomplished together.
"I've been fortunate to work with Paul Wolf to help revitalize API Audio, one of the most respected names anywhere," says Brad Lunde, president of TAG. "It's been a terrific experience representing both API and ATI over the past few years -one which I'll always be proud."
ATI Group president Larry Droppa agrees. "So much of our recent success owes much to the hard work and innovative thinking of Brad Lunde. Brad's sales skills are rooted in understanding the particular needs of users. He's paved the way for future growth of our product lines in top studios across the country."
As of January 1, 2002 all sales of ATI, API Audio and Uptown Automation is under the direction of Dan Zimbelman and an expanded in-house sales team.
The ATI Group is the parent company of Audio Toys Inc., API Audio and Uptown Automation. Audio Toys manufactures the industry leading Paragon mixing console and associated rack mount gear. Uptown Automation manufactures and installs moving fader and mute automation for analog mixing consoles. API Audio remains the leader in analog recording gear, including the famed Legacy console and the 500 Series rack mount gear.
Transamerica Audio Group was founded by industry veteran Brad Lunde, former director of worldwide sales and marketing for Aphex and national sales manager for JBL Professional Systems Group. Based in Las Vegas, the company handles premier pro audio products requiring an advanced level of marketing expertise and technical prowess. TAG's product lines include Drawmer signal processing equipment, SoundField microphones, Brauner tube microphones, Soundelux Microphones, GML (George Massenburg Labs), Sequerra Labs, FMR Audio, and AEA.
___________________________________
I had an idea for a script once. It's basically Jaws except when the guys in the boat are going after Jaws, they look around and there's an even bigger Jaws. The guys have to team up with Jaws to get Bigger Jaws.... I call it... Big Jaws!!!